TVS Motor Company launches new augmented reality based smartphone application
TVS Motor Company launched their mobile application TVS A.R.I.V.E, aimed at transforming customer experience of exploring two-wheelers. The Augmented Reality Interactive Vehicle Experience (A.R.I.V.E) app allows product exploration and purchase experience using AR technology. TVS mentions, this first in its segment app will offer a holistic experience to the customers, and further strengthen the company's dedication to constantly engage with them through this unique platform.
The TVS A.R.I.V.E app will make its foray with a module on the company's flagship models, TVS Apache RR 310 and TVS Apache RTR 200 4V, catering to its tech-savvy customers. This will be followed by the inclusion of the entire range of TVS products. The app will offer an independent module for every product, which can be downloaded by users as per their preference and interest.
Each module is further divided into three different modes, namely, Place to explore (AR-based), Scan a real bike (AR based) and the 3D mode (for non-AR compatible devices). Each of these modes offers multiple hotspots that highlight the critical features through an X-ray vision of the vehicle, supported by a detailed description, videos, animations, and more. The app also provides the Sell Through Process option for last-mile connectivity. Through this users can schedule a test ride, locate the nearest dealer, or book their vehicle online.
"TVS Motor Company has been at the forefront of introducing technological advancements across our products, and services. The TVS A.R.I.V.E app is an extension to that philosophy, as our customers now get an opportunity to explore our products at the convenience of their homes through the AR technology. We introduce the app with the TVS Apache RR 310 & TVS Apache RTR 200 4V, the flagship models from our stable. This app will bridge the gap between a customer's consideration and the decision of testing or purchase, by using augmented reality to give a 360-degree experience of the product using audio-visual and textual formats. We are sure that our potential and existing customers will find great value in this new service." commented Meghashyam Dighole, Head - (Marketing) Premium Motorcycles, TVS Motor Company
The three available modes on the app perform specific functions to ensure an all-inclusive experience to the users. The Place to explore mode creates an augmented experience of the real vehicle, by positioning the virtual 3D model of it in the AR world. The virtual vehicle can be placed on any horizontal flat surface, allowing the user to have a 360-degree view by moving around it, or by performing swipe gestures to rotate it on the screen. Users can zoom in and out the model or move the camera closer to the surface for a more precise and in-depth view.
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